A strong pact for emergency power supplies in the Benelux.
Published on 25 mei 2021
Huawei, Elinex and Exertis seal intensive partnership.
Brussels - 25th May 2021. Three companies have gathered at Huawei's BeLux headquarters. Huawei, represented by Derek Huang, Country Manager Huawei BeLux EBG, Bart van Raamsdonk, Managing Director of Elinex Power Solutions and Remco Ligtvoet, General Manager at Exertis. The reason for this meeting: the three companies seal an intensive cooperation in the field of emergency power supplies within the entire Benelux.
Within this partnership Huawei acts as manufacturer, Exertis as distributor and Elinex as sales and service provider. The three companies are not new to each other, the many years of successful cooperation in the Netherlands has ensured that it is now possible to expand to Belgium and Luxembourg. We speak with the three men about their companies and their joint plans.
Huawei's Digital Energy Portfolio
Huawei has taken its share of the global energy transition and digital transformation through its 'Digital Energy Portfolio'. Huang explains: "Within our Digital Energy Portfolio, we distinguish different categories. There is a category for 'solar energy', 'solar inverters' and 'residential energy storage'. This is mainly about 'home use', we are talking about green energy. Another category is 'data centers'. Huawei has over 30 years' experience in IT and helps companies innovate their data centers. Key words are working more efficiently in a smaller space. We also ensure that the transport of energy to the data center becomes more reliable. A good development in this respect comes from Elinex, which has developed an emergency power supply in a container. This container can be used both inside and outside. Our focus is on the UPS, on cooling and on lithium batteries. These batteries last twice as long as conventional batteries, are lighter and require less space. A third category is formed by a phenomenon that can no longer be ignored: 'EV chargers'. Huawei supplies the components used in the chargers, thus contributing to the electrification of mobility worldwide. Huawei is therefore an active partner in the energy transition."
The partnership provides leverage
Huang continues: "The partnership with Elinex and Exertis is very important to us, as we as a manufacturer are not directly in the market. We supply our products through indirect sales and always work with local distributors and salespeople. The partnership we sealed today will provide leverage in the Benelux. We focus on R&D. To reach the customer, we need Elinex as a partner, which has a cast-iron reputation for UPS knowledge and support. Elinex knows our product inside out. Exertis is strong in marketing, stockpiling, sales and logistics. Add to that the branding, sales and service of Elinex and you will understand that we are dealing with a fine piece of teamwork. Good communication is crucial and that too runs perfectly. Our people are in direct contact with Elinex and Exertis."
No stranger to the Belgian market
Elinex is no stranger to the Belgian market. Van Raamsdonk: "With Elinex we have been serving customers in Belgium for decades. The difference is that after today we will officially work together and approach the market together. We intend to achieve strong growth and strengthen our position in the Belgian market. I myself live in Belgium, so I got to know the country." Anyone who thinks that Elinex will limit itself to Flanders is wrong. "The initial focus may be on Flanders, but we also serve Wallonia with Huawei. We employ French-speaking staff for that, to make sure the communication runs smoothly." Elinex has been working with Huawei's products since 2014 and does not limit itself to UPS systems only, but also specialises in the associated infrastructure for data centers. "This fits completely within Huawei's philosophy regarding their Digital Energy Portfolio," outlines Van Raamsdonk. "We have been doing this in the Netherlands for some time and we have even received awards for it. Together, We Win!"
Elinex has been working with distributor Exertis for a few years now. "Elinex is the exclusive partner in the Benelux for the Huawei UPS systems. Within the partnership Elinex is the 'value added' partner for design, sales, installation and maintenance." Ligtvoet can still clearly remember his first encounter with Elinex. "I met Bart at a Huawei event. In a good conversation, we came to the conclusion that a partnership could be very advantageous. We didn't waste any time and we embarked on this adventure together. It has now been 2.5 years since we took that leap together, and we have no regrets." Exertis and Elinex complement each other, according to Ligtvoet. "That starts with perfect communication. We are the first point of contact for Elinex and relieve them as much as possible. A big advantage is that we keep stock. Elinex does not need to keep expensive stocks and can call for exactly what is needed through staging. That works very efficiently for large projects. It is also financially more interesting not to have the stock on the balance sheet yourself. Exertis is already the largest distributor in Belgium and Luxembourg, and Elinex already took on part of this market in its own right; now this has been merged into a powerful partnership. Elinex is therefore officially recognized throughout the channel and is also a Huawei officially accredited vendor. This makes us local entities for the Belgian market, which is enormously important for doing business."
Text: Draeckensteijn Media